Of course it's not the hat itself that's silly, the cowboy hat is a revered icon of the gay identity. (Unfortunately this particular one bears a remarkable resemblance to a penis-tip).
Nor would anyone cast aspersions at the model, Adam Ayash, a stalwart of underwear filling exercises, who presents his best front for us (and UnderGear!) in spite of the photographer's efforts to make him look silly.
A simple tilt of the hat would suffice to redeem the situation,
I'm sure the photographer knew that.
There's a nicer shot of Adam straddling a bicycle at my gateway blog
For other silly hats click on the hats label below
For other silly hats click on the hats label below