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An underwear shoot in a remote, beautiful wilderness area goes wrong.
The Crew unwittingly stumble into the domain of a strange recluse,
who hasn't encountered another man for many, many years.
The ad campaigns for Modus Vivendi over the years have been sprinkled with some striking - and evocative - images. This one shows their 2017 'Desert Line'. Sadly, the others in this series don't elaborate on this idea.