This TV advert for Levi jeans starring Nick Kamen caused a sensation when it was first aired in 1985. Nick's public disrobing was not exactly shocking back then but it wasn't the sort of thing shown on TV and ads in the UK were still being policed by regulators. Somehow it escaped censure though.
For gay men, the homoerotic impact of a man stripping off on prime time TV was even greater. It must have been an unforgettable milestone for many teenagers in their journey to self-awareness.
It was easy though to miss the explicit gay reference in the opening seconds, as a soldier loitering outside turns to look at Nick's ass.
The theme was borrowed by hunky rugby player Thom Evans for a health campaign in 2015
Levi laundromat video borrowed from U-Tube
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